Illustration of a woman sitting on 3 books and reading a fourth book which is standing open.

Glossary

A B C D E F G H I J K L M N O P Q R S T U V W

A

Accessibility statement

Information about how you make your website usable for people with disabilities.

Module: Launch and Management

Accessible design

Making your website usable by people with disabilities, including those who are blind or have difficulty seeing.

Module: Understanding Websites

Advanced Functionality

Complex website features that require technical expertise to manage.

Module: Planning Your Website

Analytics

Tools that track how many people visit your website and what they do there.

Module: Launch and Management

Analytics Setup

Shows you how many people visit your website, which pages they view and how they found it

Module: Understanding Websites

Approvals

Your official agreement that work is complete and acceptable before moving to the next step.

Module: Working with Developers

Audience

The group of people who visit your website or are interested in your business.

Module: Planning Your Website

Automated backups

Automatic copying of your website files that happens without you having to remember to do it.

Module: Launch and Management

Automated Email Sequences

Emails that send automatically based on customer actions.

Module: Planning Your Website

B

Back-end developers

Web developers specialized in building the hidden parts of a website that make everything work properly.

Module: Working with Developers

Backup

Automatic copies of your website saved in case something goes wrong.

Module: Understanding Websites

Bottleneck

The slowest part of a project that holds up everything else.

Module: Working with Developers

Bounce Rate

The percentage of people who visit your website and leave immediately without looking at other pages. Like customers who walk into your shop and leave right away.

Module: Launch and Management

Brand colors

The specific colors that represent your business and appear on all your materials.

Module: Launch and Management

Brand Guidelines

Rules about how your business should look and sound in all marketing materials.

Module: Planning Your Website

Breadcrumbs

Navigation that shows visitors where they are on your website.

Module: Planning Your Website

Broken links

Buttons or connections on your website that don't work when clicked.

Module: Launch and Management Understanding Websites

Browser compatibility

Making sure your website works properly in different internet browsers like Chrome or Safari.

Module: Launch and Management

Budget Changes

When your website project ends up costing more money than originally planned.

Module: Launch and Management

Buffer

Extra time added to prevent delays from ruining your plans.

Module: Working with Developers

Bug Fixes

Corrections for problems or errors discovered after your website goes live.

Module: Working with Developers

Business credibility

How much customers trust and rely on your business. It's when they believe you're skilled at what you do.

Module: Planning Your Website

Business goals

The main things you want to accomplish with your entire business.

Module: Working with Developers Planning Your Website

Business Overview

A summary of your company that explains what you do, who you serve, and what makes you special.

Module: Planning Your Website

Business websites

Information based websites that show basic information about your business.

Module: Understanding Websites

C

Calendar Integration

Connecting your website booking system with your calendar program.

Module: Planning Your Website

Call-to-action

Instructions that encourage visitors to do something specific on your website.

Module: Launch and Management Planning Your Website

Case studies

real examples that show how you helped customers solve issues or complete projects.

Module: Planning Your Website

Change Request Process

The formal steps for requesting modifications to your original website plan.

Module: Working with Developers

Click-to-call Functionality

Phone numbers that automatically dial when tapped on mobile devices.

Module: Planning Your Website

Community websites

Websites with special areas that only members can access.

Module: Understanding Websites

Company Profile

Detailed information about your business including history, services, and what makes you unique.

Module: Planning Your Website

Competitors

Other businesses that offer the same services or products as you do.

Module: Planning Your Website

Content

All the words, pictures, and information on your website.

Module: Planning Your Website

Content Marketing

Creating and sharing helpful information (like blog posts, videos, or tips) to attract customers.

Module: Launch and Management

Content-rich websites

Websites with lots of articles, guides, and educational information.

Module: Understanding Websites

Conversion

When a website visitor does something you want them to do (like calling you, booking an appointment, or buying something).

Module: Launch and Management

Cookie consent

Permission from visitors to track their activity on your website.

Module: Launch and Management

Credibility

How believable and trustworthy your business appears to customers.

Module: Understanding Websites

CRM System Integration

Connecting your website to customer relationship management software.

Module: Planning Your Website

CSS

Computer language that controls how your website looks and is styled.

Module: Understanding Websites

Customer Account Areas

Private sections where customers can log in to see their information.

Module: Planning Your Website

Customer Journey

The steps a customer takes from first hearing about you to making a purchase.

Module: Planning Your Website

Customer Lifetime Value

The total amount of money a customer will spend with your business over time.

Module: Launch and Management

Customer service

Help and support you provide to people who use your website.

Module: Launch and Management

Customer Social Proof

Evidence that other customers trust and recommend your business.

Module: Planning Your Website

Customer testimonials

Positive reviews and comments from happy customers about your work.

Module: Understanding Websites

Customers

People who buy your products or use your services.

Module: Planning Your Website Understanding Websites

Customization

Adjustments to fit your specific business needs and make your website unique.

Module: Working with Developers

D

Decision Makers

The people who have authority to approve different aspects of the project.

Module: Working with Developers

Deliverables

The specific items and services your developer will provide as part of your project.

Module: Launch and Management Working with Developers

Demographics

Information about your visitors like age, gender, and location.

Module: Launch and Management Planning Your Website

Design Approvals

Your official agreement that the visual design and layout are acceptable.

Module: Working with Developers

Design Phase

The period when visual layouts and appearance are created and refined.

Module: Launch and Management

Design Preferences

Your choices about how you want your website to look (colors, style, layout).

Module: Planning Your Website

Desktop computer users

Customers who view your website on larger computer screens.

Module: Understanding Websites

Developer

The person who builds your website.

Module: Launch and Management Working with Developers

Development Phase

The period when your website is actually built and programmed.

Module: Launch and Management

Development stages

The different steps needed to build your website from start to finish.

Module: Working with Developers

Development teams

Small groups of people who work together to build websites.

Module: Working with Developers

Digital Footprint

All the places online where people can find information about your business.

Module: Launch and Management

Direct Traffic

People who type your website address directly into their browser.

Module: Launch and Management

Discovery

Learning about your customers and what they need before building your website.

Module: Working with Developers

DNS (Domain Name System)

The system that translates your website address (like www.yourshop.com) into the actual computer location where your website files are stored

Module: Launch and Management

Documentation

Written plans that explain exactly what your website will do and how it will look.

Module: Launch and Management Working with Developers

Dummy text

Sample text that needs to be replaced with your real business information.

Module: Launch and Management

E

E-commerce platform

A website where people can buy products online.

Module: Working with Developers

E-commerce websites

Websites where customers can buy products online like an internet shop.

Module: Understanding Websites

Educational content

information that teaches customers something valuable about your industry or services.

Module: Planning Your Website

Email Marketing

Sending newsletters and special offers or relevant information to customers through email.

Module: Launch and Management

Emergency Support

Professional help you call immediately for complete website downtime or security breaches

Module: Launch and Management

Engagement

How much visitors interact with your website (time spent, pages viewed, actions taken).

Module: Launch and Management

Engagement Rate

How much people interact with your social media posts (likes, comments, shares) compared to how many followers you have.

Module: Launch and Management

Enhanced Contact Options

Multiple ways for customers to get in touch beyond basic phone and email.

Module: Planning Your Website

Enhanced User Experience

Features that make your website easier and more pleasant to use.

Module: Planning Your Website

Error Messages

When pages load very slowly or not at all, causing customers to be unable to access your website.

Module: Launch and Management

Error Pages

Pages that appear when something goes wrong, like a "404 page not found" message.

Module: Launch and Management

Error rates

How often things go wrong or don't work on your website.

Module: Launch and Management

Expectations

What you and your developer believe will happen during the project regarding timeline, cost, and results.

Module: Working with Developers

F

FAQ (Frequently Asked Questions)

A section on your website that answers the most common questions customers ask.

Module: Launch and Management

Fast Loading Speed

How quickly your website pages appear when someone clicks on them.

Module: Planning Your Website

Feature Envy

Wanting every feature you see on other websites regardless of whether you need them.

Module: Planning Your Website

Feature Expansion

Adding new functionality to your website beyond what was originally planned.

Module: Working with Developers

Feedback

Comments and opinions from customers about your business or website.

Module: Launch and Management Planning Your Website

Foot traffic

Getting more people to visit your physical shop or location.

Module: Planning Your Website

Freelance Developers

Web developers who work alone to build websites, and are not part of a company

Module: Working with Developers

Front-end developers

Web developers who create the parts of a website that visitors can see and click on.

Module: Working with Developers

Full stack developers

Web developers who can build both the visible parts and hidden parts of a website.

Module: Working with Developers

Functionality

The different things your website can do.

Module: Working with Developers

Future Enhancements

Improvements and new features you might add to your website later.

Module: Working with Developers

G

Go-live process

The steps needed to make your website accessible to visitors.

Module: Launch and Management

Goal statement

A clear written description of what you want to achieve.

Module: Planning Your Website

Goals

What you want to achieve or accomplish with your website.

Module: Planning Your Website

Google Maps Integration

Adding an interactive map showing your business location to your website.

Module: Planning Your Website

H

Hashtags

Keywords with # symbols used on social media to help people find your posts.

Module: Launch and Management

Headings

The main titles that introduce different sections of your content.

Module: Planning Your Website

Homepage

The main page visitors see first when they visit your website

Module: Understanding Websites

HTML

Basic computer language used to build the structure of websites.

Module: Understanding Websites

Hybrid websites

Websites that combine different types of features to meet various business needs.

Module: Understanding Websites

I

Insights

The useful information you learn from looking at your website data. Like discovering that most of your customers visit on Saturday mornings.

Module: Launch and Management

Interaction

What customers do on your website. This includes clicking, reading, commenting, or contacting you.

Module: Planning Your Website

Inventory Management Systems

Computer program that tracks your products and stock levels.

Module: Planning Your Website

J

JavaScript

Computer language that makes interactive features work on your website.

Module: Understanding Websites

K

Keyword optimization

Using the right words on your website so people can find you in searches.

Module: Launch and Management

L

Launch

When your website goes live and becomes available to customers

Lead generation

A clear written description of what you want to achieve.

Module: Planning Your Website

Legal requirements

Laws and rules you must follow when running a website.

Module: Launch and Management

Legitimacy

Proving that your business is real, legal, and not a scam

Module: Understanding Websites

Live Chat

Real-time messaging that lets visitors chat with you while on your website.

Module: Planning Your Website

Loading speed

How fast your website pages appear when someone clicks on them.

Module: Launch and Management

Local awareness

Becoming better known in your neighborhood or town.

Module: Planning Your Website

M

Maintenance

Regular updates and care needed to keep your website working properly.

Module: Understanding Websites

Malware

Harmful software that can damage or take control of your website.

Module: Launch and Management

Market growth

Reaching more customers in new areas beyond your local community.

Module: Planning Your Website

Measurable results

Being able to count and track how well your marketing is working.

Module: Understanding Websites

Meta descriptions

Short summaries of your pages that appear in search engine results.

Module: Launch and Management

Metrics

Numbers you track to measure how well you're meeting your goals.

Module: Planning Your Website

Milestones

Important checkpoints or phases in your project timeline.

Module: Launch and Management

Mobile users

Customers who look at your website using their smartphones.

Module: Understanding Websites

Mobile-friendly

Your website works well and looks good on smartphones and tablets.

Module: Launch and Management

Mockup

Full-color versions showing exactly how your website will look

Module: Working with Developers

Monitoring

Regularly checking your website to make sure everything is working correctly.

Module: Launch and Management

N

Navigate

How people move around and find things on your website.

Module: Understanding Websites

Navigation

The menus and links that help visitors move around your website.

Module: Launch and Management

O

Ongoing Maintenance

Regular care and updates your website needs after it's launched.

Module: Working with Developers

Online Booking System

Computer program that lets customers schedule appointments through your website.

Module: Planning Your Website

Online Presence

How visible and findable your business is across the entire internet.

Module: Launch and Management

Online revenue

Money you make from sales through your website.

Module: Planning Your Website

Online Reviews

What customers write about your business on Google, Facebook, or other review websites.

Module: Launch and Management

Organic Search

Visitors who find your website through regular search results (not paid ads).

Module: Launch and Management

Organic visibility

Being found naturally in search results without paying for ads.

Module: Understanding Websites

P

Page Views

How many times people look at pages on your website.

Module: Launch and Management

Perfectionism Paralysis

Getting stuck trying to make everything perfect before launching.

Module: Planning Your Website

Performance Monitoring

Watching how well your website works after it's launched.

Module: Working with Developers

Phased Approach

Building your website in stages, starting with basics and adding features over time.

Module: Planning Your Website

Placeholder content

Fake text and images used temporarily while building a website.

Module: Launch and Management

Portfolio websites

Websites that mainly show examples of your work through photos and descriptions.

Module: Understanding Websites

Post-launch

The period immediately after your website goes live.

Module: Launch and Management

Post-Launch Support

Help and maintenance you'll need after your website goes live.

Module: Planning Your Website

Priority System

A method for deciding which website features are most important.

Module: Planning Your Website

Privacy policy

A page explaining how you collect and use visitor information on your website.

Module: Launch and Management

Problem-Solving

The process of identifying issues and finding ways to fix them.

Module: Launch and Management Working with Developers

Product catalog

List of all the items you sell with photos and descriptions.

Module: Understanding Websites

Professional Maintenance

Regular technical care that prevents most common website problems and reduces emergency repair costs.

Module: Launch and Management

Progress Monitoring

Regular updates from your developer about project status and upcoming work.

Module: Launch and Management

Project Brief

A detailed document explaining exactly what you want your website to do and include.

Module: Planning Your Website

Project Management Tools

Computer programs that help track progress and share files during development.

Module: Launch and Management Working with Developers

Project Scope

The specific work included in your original website agreement.

Module: Working with Developers

Q

Qualified leads

Potential customers who are genuinely interested and likely to buy.

Module: Planning Your Website

Quick decision maker

Customers who need to choose fast and don't spend much time researching.

Module: Understanding Websites

R

Referral Traffic

Visitors who come to your website from links on other websites.

Module: Launch and Management

Referrals

When existing customers recommend your business to their friends or family.

Module: Planning Your Website

Repetitive inquiries

The same questions that customers ask over and over again.

Module: Understanding Websites

Requirements

The specific things you need your website to do and have.

Module: Launch and Management

Researcher

Customers who carefully study different options before making a decision.

Module: Understanding Websites

Response Times

How quickly you need to provide feedback and make decisions.

Module: Working with Developers

Responsive design

Your website automatically changes size to look good on phones, tablets, and computers.

Module: Planning Your Website Understanding Websites

Return customers

People who buy from you more than once.

Module: Planning Your Website

Return on Investment (ROI)

How much profit you make compared to how much you spent.

Module: Launch and Management

Risk Management

Identifying potential problems early and planning how to handle them.

Module: Working with Developers

S

Scope Changes

Adding new features or pages that weren't in the original plan.

Module: Working with Developers

Scope Creep

When a project grows beyond what was originally planned, usually adding cost and time.

Module: Launch and Management Planning Your Website

Screenshots

Pictures of what appears on your computer or phone screen.

Module: Launch and Management

Search engines

Tools that help people find websites when they search for something.

Module: Understanding Websites

Search rankings

Where your website appears in Google search results compared to competitors.

Module: Launch and Management

Search results

The list of websites that appear when someone searches on Google.

Module: Understanding Websites

Seasonal content

Information and images that change based on different times of year.

Module: Launch and Management

Security updates

Installing new protection software to keep hackers from breaking into your website.

Module: Launch and Management

SEO (Search Engine Optimization)

Making your website easier for search engines to find and show to customers.

Module: Launch and Management

SEO maintenance

Regular tasks to help your website appear in search engine results.

Module: Launch and Management

Sitemap

A diagram showing all your website pages and how they connect together

Module: Launch and Management Working with Developers

SMART goals

Goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

Module: Planning Your Website

Social media plan

Your strategy for announcing your website on platforms like Facebook and Instagram.

Module: Launch and Management

Social Media Platforms

Websites like Facebook, Instagram, or TikTok where people share content and connect with others.

Module: Launch and Management

SSL certificate

Security protection that keeps customer information safe when they use your website.

Module: Launch and Management

Stock images

Generic photos that many websites use instead of real photos of their own business.

Module: Understanding Websites

Structure

How you organize and arrange the different pages and sections of your website.

Module: Planning Your Website

Subheadings

Smaller titles. They help divide your content into parts under the main headings

Module: Planning Your Website

Success Measurement

How you'll know if your website is working well (more calls, sales, bookings).

Module: Planning Your Website

Success Measures

The specific ways you'll know if your website project has achieved its goals.

Module: Working with Developers

T

Target Audience Analysis

Detailed study of who your ideal customers are and what they need.

Module: Planning Your Website

Technical requirements

The basic features and functions your website needs to work properly.

Module: Planning Your Website Understanding Websites

Technical Support

Help provided after launch to fix problems and maintain your website.

Module: Working with Developers

Template-based websites

Websites made using ready-made designs that look similar to many other sites.

Module: Working with Developers

Terms of service

Rules and conditions for people using your website.

Module: Launch and Management

Testimonials

Positive comments and reviews from happy customers about your work.

Module: Planning Your Website

Testing

Checking that every link, form, and feature works correctly

Module: Working with Developers

Testing Phase

he period when your website is thoroughly checked for problems before launch.

Module: Launch and Management

Three-Tier Priority System

A method of organizing website features into three levels of importance.
Tier 1 - The most essential features your website must have.
Tier 2 - Important features that improve your website but aren't essential for launch.
Tier 3 - Nice-to-have features that don't directly impact your main business goals.

Module: Planning Your Website

Timeline

The schedule showing when you want to achieve your goals.

Module: Working with Developers Planning Your Website

Timeline Delays

When your website project takes longer than originally planned.

Module: Launch and Management

Timeline Tracking

Comparing actual progress against the planned schedule.

Module: Launch and Management

Traffic

The number of visitors to your website.

Module: Planning Your Website

Traffic Sources

All the different ways people find your website (search engines, social media, direct visits, etc.).

Module: Launch and Management

Troubleshooting

Finding and fixing problems when things don't work on your website.

Module: Launch and Management

Trust

When customers feel confident that your business is reliable and honest.

Module: Understanding Websites

U

User engagement

how long visitors stay on your website and how much they interact with your content.

Module: Planning Your Website

User experience

How easy and pleasant it is for customers to use your website.

Module: Launch and Management

User experience testing

Having real people try your website to find problems before launch.

Module: Launch and Management

V

Value Proposition

A clear statement of what benefit you provide to customers and why they should choose you.

Module: Planning Your Website

Value shopper

Customers who want to get the best deal for their money.

Module: Understanding Websites

Visitor behavior

How people use and move around your website.

Module: Launch and Management

Visitors

The people who come to your website.

Module: Launch and Management

Visual content

Photos, videos, and images that people view on your website.

Module: Planning Your Website

W

Web design agencies

Companies with many people working together to create websites.

Module: Working with Developers

Web developer

A person who builds and creates websites.

Module: Working with Developers

Web Hosting

Internet space allocated to host your website

Module: Understanding Websites

Web pages

Different sections of your website, like rooms in a building.

Module: Understanding Websites

Website

Your business's online shop or office that people can visit on the internet.

Module: Understanding Websites

Website downtime

When your website shows "This site can't be reached" messages or won't load at all.

Module: Launch and Management

Website goals

What you want your website to achieve for your business.

Module: Planning Your Website

Website launch

When your finished website goes live and becomes available for customers to visit.

Module: Launch and Management

Website maintenance

Regular care and updates needed to keep your website working properly and looking professional.

Module: Launch and Management

Website speed

How fast your pages load when someone visits your website.

Module: Launch and Management

Website traffic

The number of people who visit your website.

Module: Planning Your Website

Website uptime

How much time your website stays accessible and working properly.

Module: Launch and Management Working with Developers

Wireframe

Basic black and white sketches showing where text, images, and buttons will go

Module: Working with Developers