Being clear about your expectations for the timeline from the start avoids problems later on. Planning a business launch, seasonal promotion, or marketing campaign for your new website? Watch out! Unrealistic expectations can derail your plans.
The truth about ‘fast’ websites
Creating quality websites takes time. They need careful planning. Custom design is important, too. Thorough testing matters, and so does focusing on your business’s specific needs.
A thorough and detailed discovery of aspects such as the age, gender and interests of your end-user can be the key to success.
Be wary of promises like:
- “Website ready in 48 hours!”
- “Professional website created in a week!”
- “Launch next Friday!”
This usually means:
- Template-based websites with minimal customization.
- No proper planning and strategy
- Limited functionality