Google Analytics
Google Analytics is a free tool for tracking website performance. It shows visitor behavior, traffic sources, and conversion rates.
Google Analytics shows you
- How many people visit your website daily, weekly, and monthly
- Where visitors come from (Google searches, social media, direct visits)
- What pages they view and how long they spend reading
- What actions they take (contact form submissions, phone calls, purchases)
- What devices they use (mobile phones, tablets, computers)
Setting Up Google Analytics
Most website builders include Google Analytics. But you need to:
- Create a free Google Analytics account
- Connect it to your website through your website builder or developer
- Check that data is being collected properly
- Set up goals to track important business actions
Google Search Console
Google Search Console helps you monitor your site’s presence in Google Search results.
This free tool tells you:
- Which Google searches bring people to your website
- How often you appear in search results for different terms
- Your average position in search results
- Technical issues that might hurt your search performance
- Which pages Google considers most important