Planning Your Website
July 5th, 2025
Step 1: Know your goals As with any other project, it is important to determine your content creation goals. These will guide your direction and shape the content you create. Ask yourself Step 2: Know your customers You will need to know and understand your audience before you start creating content. Ask yourself Step 3: […]
Tags: Audience, Competitors, Content, Customers, Feedback, Goals, Headings, Referrals, Structure, Subheadings, Testimonials
Posted in Planning Your Website | Comments Off on 2.5 How to create content for your site
July 4th, 2025
Introduction The content of a website is the star of the show, is the voice of your website. Content is in every section of the site and is what customers look for and interact with. Colors, interfaces, and images are complements to this content. This is why content must represent your business and be created […]
Tags: Business credibility, Case studies, Educational content, Interaction, Traffic, User engagement, Visual content
Posted in Planning Your Website | Comments Off on 2.4 Content Creation
July 3rd, 2025
Introduction When you start planning your website, it’s easy to get excited about all the possibilities. Your simple business website has become a complex digital platform. Now, it has online booking, customer accounts, photo galleries, blogs, social media feeds, live chat, and email newsletters. The key to a successful website project is knowing what you […]
Tags: Advanced Functionality, Automated Email Sequences, Breadcrumbs, Calendar Integration, Case studies, Click-to-call Functionality, CRM System Integration, Customer Account Areas, Customer Journey, Customer Social Proof, Enhanced Contact Options, Enhanced User Experience, Fast Loading Speed, Feature Envy, Google Maps Integration, Inventory Management Systems, Live Chat, Online Booking System, Perfectionism Paralysis, Phased Approach, Priority System, Responsive design, Three-Tier Priority System
Posted in Planning Your Website | Comments Off on 2.3 Feature Prioritization
July 2nd, 2025
Introduction A project brief is like the architectural plans for your website. It tells your developer exactly what you want to build. It explains why you want to build it. It shows how success will be measured. Without a clear brief, you’re asking a builder to construct your dream home without telling them how many […]
Tags: Brand Guidelines, Business Overview, Call-to-action, Company Profile, Demographics, Design Preferences, Post-Launch Support, Project Brief, Scope Creep, Success Measurement, Target Audience Analysis, Technical requirements, Value Proposition
Posted in Planning Your Website | Comments Off on 2.2 Creating Your Project Brief
July 1st, 2025
Introduction Before you spend money on website development, be clear about what you want your website to do for your business. Without clear goals, you’re like a shop owner who doesn’t know if they want more customers, more sales, or just to look more professional. That uncertainty leads to poor results. Your website goals should […]
Tags: Business goals, Foot traffic, Goal statement, Lead generation, Local awareness, Market growth, Metrics, Online revenue, Qualified leads, Return customers, SMART goals, Timeline, Website goals, Website traffic
Posted in Planning Your Website | Comments Off on 2.1 Defining Your Website Goals