Responsive design
What it means: Your website automatically adjusts itself to look good and work properly on phones, tablets and computers.
Why it’s essential: Most people browse websites on their phones. This is why mobile-optimized websites are key for reaching customers well.
Accessible design
What it means: Your website is made for easy use by people with disabilities. This includes those who are blind, have trouble seeing, or cannot use a mouse.
Why it matters: Many countries have laws requiring websites to be accessible for people with disabilities. Citizens Advice states that this includes making your website accessible when possible.
Questions to ask your developer
- Is my website compliant with the government accessibility standards?
- What accessibility features are included?
- Will this help me serve all potential customers?
Fast Loading Speed
What it means: Your website pages appear quickly when someone clicks on it.
Why it’s important: Business research, customers expect websites to load in less than 3 seconds. Slow sites cause customers to leave before they see your content.
Questions to ask your developer:
- How fast will my website load?
- What measures ensure good performance?
- How will you test loading speed?
Search Engine Optimization (SEO)
What it means: Your website is set up so that search engines can find it and display it to potential customers.
Why it’s crucial: Most customers find local businesses through online searches. Basic SEO helps ensure they find you.
Questions to ask your developer:
- How will customers find my website through Search engines?
- What SEO basics are included?
- Will my business appear in local searches?
